1. Home
  2. Locations
  3. West Midlands

During the 1830s, in an area named ‘The Black Country’, that the Industrial Revolution was born. Manufacturing, engineering and innovation became mechanised and the first industrial landscape in the world was established.

These days the West Midlands region is packed with dazzling theatres, colossal exhibition centres, Balti restaurants, and shopping centres. With county cricket, Premier League football, and rugby union alongside Europe’s biggest library, both sports fans and bookworms will be in heaven. The West Midlands is also home to Cadbury’s chocolate factory where you can taste the chocolate fresh from the production line.

The Malverns are a uniquely beautiful place offering more than just landscape, with beautiful towns and thriving villages to explore. Various festivals, arts and wide choice of attractions will give you reasons to visit for a short break or longer throughout the year. With endless ancient woodlands, heaths, and wetlands to explore, it isn’t hard to see how this place inspired JRR Tolkien to write The Lord of the Rings.

Vantage hotels in the West Midlands

Ready to join?

Register today to start earning points at your local hotel and redeem rewards across the Vantage portfolio.


Create a digital loyalty card on your device. Check your points balance and earn rewards.

HOTELIER? Join our programme

The more the merrier. Please get in touch to find out how to reward your guests and feature on Vantage.